“Our mission at CCA is to lift up the independent retailer and make them better, provide more services and help them be the best they can be,” said Chiera.Ĭoronavirus has visibly sped up product innovation in the antibacterial surface category and companies like Procter & Gamble (P&G) are offering families new sanitizing products that work around the clock.
HEALTHIER LIVING INSTALLATION SYSTEM PRO
In addition to the Neutralize system for residential applications, CCA has also developed Neutralize Pro for commercial applications, and CCA retailers have been given a kit that includes all of the necessary materials needed to get started, and training will ensure that everyone from members to sales pros and installers can confidently execute the program. “We have enhanced the program to not only protect the floor from mold, mildew, viruses and bacteria, but also to disinfect,” said Bevin Andrews, senior vice president of marketing for Carpet One Floor & Home.Īccording to Andrews, Neutralize is a system that also has the ability to kill traces of coronavirus on the floor’s surface.
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